Of the seven emotions—joy, anger, worry, thought, grief, fear, and shock—only joy is truly negative.
I once felt guilty for being unhappy, but after a three-second pause, I realized a logical flaw: must I be happy? Must I be blessed? I've been brainwashed by advertisers.
Some ads, like those for Jia Duo Bao (a popular Chinese herbal tea brand), exaggerate joy; others, like those for bad breath, fabricate fear. But these ads ultimately return to joy: using my product solves the problem, and everyone's happy.
The overabundance of positive emotions has made us almost forget that negative emotions are essential for survival, allowing us to survive among millions of choices each year.
Shame, accompanied by immense pain and a shattered sense of self, leads to a process of self-renewal and aimless searching—yet these are the emotional forces that drive innovation and maintain cultural openness. Shame is the gateway to ambition; knowing shame breeds courage. Depression
can increase one's understanding of depth, allow for defensive preparation for the future, and reduce the likelihood of encountering misfortunes like car accidents, gambling, crime, or unemployment through self-control.
Anxiety and confusion are prevalent now. The world is developing rapidly, but most of us haven't yet learned the skill of living freely and easily. The concept of "mourning" points to a higher level of development. We need more than just food, water, and sunshine; we also need a sense of accomplishment, meaning, and control. More and more people are living in loneliness, and no one wants to be a drifter in this era
. This is the positive aspect behind the "mourning culture." We should acknowledge the value of negative emotions and not desperately seek to eliminate them from advertisers. Some emotions, when savored and explored slowly, are actually invaluable; they are entry points to becoming a more complete person. Worrying is not necessarily a bad thing.
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